Marketing Manager for Franchise Development
Full Time • Virginia Beach
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
- Wellness resources
Marketing Manager, Franchise Development – Buzz Franchise Brands
Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. Our portfolio includes British Swim School, Pool Scouts, Home Clean Heroes, and Wonderly Lights. We are looking for a creative, driven, and strategic Franchise Development Marketing Manager to elevate our brand stories, strengthen our franchise development pipeline, and attract high-quality prospective franchisees across all BFB brands.
This is a new role and a key addition to our team. The ideal candidate is someone who thrives in a collaborative environment, is self-motivated in day-to-day execution, and brings fresh ideas to the table - balancing both creativity and analytics to make a meaningful impact.
This is an in-person role, reporting to the Chief Marketing Officer.
Key Responsibilities
- Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers and videographers to bring stories to life.
- Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral.
- Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression.
- Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies.
- Create and maintain broker-focused materials and ensure accurate, competitive representation on broker portals and at development events.
- Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment.
- Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals.
- Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing.
- Report on campaign performance to key stakeholders across the organization.
Required Qualifications
- Bachelor’s Degree; Marketing, Communications, Business, or related field.
- Minimum 4 years of marketing experience; B2B, franchise, multi-location, or agency experience preferred.
- Strong writing and content development skills.
- Working knowledge of SEO, paid media, landing page optimization, and digital lead generation best practices.
- Experience with CRM and email automation platforms.
- Ability to work on-site daily in Virginia Beach, VA.
Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart, entrepreneurial-minded people who love building something small into something great, and we work hard to do that with each of our franchise brands.
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Competitive Compensation
401K
Discounted Gym Membership
Competitive Healthcare Package
Paid Time-Off